The new Mercedes-Benz S-Class

The all-new Mercedes-Benz S-Class has officially launched by Emirates Motor Company (EMC), the authorized general distributor for Mercedes-Benz in the Emirate of Abu Dhabi. Ushering in a new era of premium mobility, on the road performance and superior levels of technology. Representing the highpoint of Mercedes-Benz’s legendary commitment to excellence and engineering expertise, the S-Class […]

The EQA: Electric athlete in compact format

EQA is the name of the new entry-level model to the all-electric world of Mercedes-EQ vehicles. The electro-aesthetics of its design are indicative of the Progressive Luxury of the Mercedes-EQ brand. Smart assistants support the driver in many areas: for example with respect to accident avoidance, the anticipatory and therefore particularly efficient operating strategy, and […]

Al Futtaim Lexus launches All-New Lexus IS in UAE

Striking a perfect balance between sportiness and sophistication that embodies the aspirations of customers in the region, the 2021 Lexus IS has been revealed in the UAE at an exclusive preview hosted by the brand’s local distributor – Al-Futtaim Automotive. Held last week at Al-Futtaim Lexus’ state-of-the-art center at Green Community, Dubai Investment Park (DIP), […]


The first member of the Bentley Mulliner Coachbuilt portfolio – the Bacalar – has started its final test, development and durability work ahead of the build of 12 pre-sold customer cars due to start build next year.   Bacalar Car Zero, a purpose-built engineering prototype and the first barchetta-style Bentley of the modern era, is […]

World-first Three Dimensional Wood Panels in All-new Bentley Flying Spur

 Bentley is offering a ground-breaking new Three-Dimensional Wood rear door trim for the first time for the all-new Flying Spur. Three-Dimensional Wood is a world-first for the automotive sector – a striking, diamond-shaped pattern enhanced with a three-dimensional surface finish machined directly into the wood. The new option is one of the unique veneer choices […]

Show-stealing, all-new INFINITI QX55 debuts as next breakout performer for luxury brand

Lights up, cameras on, and sound rolling, INFINITI today launched the all-new QX55 SUV via a one-of-a-kind streaming concert experience from Los Angeles. The INFINITI QX55 is the spiritual successor to another one-of-a-kind moment: the INFINITI FX. Like its predecessor, the QX55’s daring roofline and unapologetic shape are in tune with equally bold buyers; the […]

All-New Nissan X-Terra expands SUV lineup in Middle East

Nissan  unveiled the all-new Nissan X-Terra 2021, further solidifying the brand’s presence in the Middle East. The launch of the all-new Nissan X-Terra represents a new addition to the lineup in the region, bolstering the brand’s extensive SUV portfolio, while also addressing customer demands in the rapidly growing D-SUV segment. It also takes forward the […]

The first ever BMW iX.

A vision is turning into reality, as the BMW Vision iNEXT becomes the BMW iX. With a year still to go before its market launch at the end of 2021, the BMW Group is providing a first look ahead to the future BMW iX, which is currently still in the series development phase. The BMW iX is the first model based […]