Boost your lash volume & confidence with tarte’s new big ego™ vegan mascara! This ultra-black, flake-free vegan mascara instantly lifts lashes & delivers a fully-loaded flutter for 16 hours. When our lashes look good, we feel good. The vegan, lash lovin’ formula is #plantpowered by babassu for a nourishing flutter & contains glycerin which helps hydrate. Vitamin b5 soothes & moisturizes, while plant- derived ingredients like sunflower seed wax naturally thicken lashes. Seeing is believing – in a consumer study, 96% said their lashes looked instantly bigger & more dramatic, & after 2 weeks of using the mascara 100% said it didn’t smudge!