YOUR MOM’S FAVOURITE MAKEUP FOR A REASON # MESSWITHLANCÔME
Are you ready to rewrite the rulebook of makeup artistry? Let’s make a mess.
Lancôme steps out of its comfort zone to reveal its cheekier side. Get ready to challenge the status quo of artistry, Lancôme is calling on you to get positively creative – and creatively messy.
Discover #MESSWITHLANCÔME: A new campaign inspired by the ultimate makeover – that calls for the ultimate freedom. Co-created with brand partners, a series of looks will showcase just how playful Lancôme can be. Watch as Global Ambassadors Emma Chamberlain, Joy Sunday and Isabella Rossellini are joined by Local Ambassadors Nina Chuba, Maitreyi Ramakrishnan and Maan de Steenwinkel and friends of the house Danielle Marcan, Lena Situation, Martina Cariddi, Ludovica Coscione and Bella Procida to embody the spirit of the campaign.
In a series of videos, Joy gets messy, creating a new juicy cherry lip or a frosted eye look, while Isabella finds her freedom in a messed-up smoky eye and red lip or a full-on peachy blush and lip. Get inspired by them, then prepare to get messy as you create your own inspiring content.
Makeup’s no place to be perfect. Now’s your time to play. So, say goodbye to coloring between the lines. Because it’s time to #MESSWITHLANCÔME.
Everyone is an artist
Lancôme hands its makeup brushes to Gen Z makeup lovers
There’s a reason why Lancôme is your mom’s favorite makeup brand: Since its launch in 1935, it has become beloved by generations of women and renowned for its iconic complexion and mascara pillars.
With the launch of #MESSWITHLANCÔME, Lancôme moves beyond its signature sophisticated, “no makeup makeup” looks. Bringing a positive injection of excitement and attitude, it’s calling on the wit, fun, playfulness and limitless creativity of Gen Z. Think color, think crazy, think a happy mess: From effortless French girl chic to easy playful chic, #MESSWITHLANCÔME is a powerful new manifesto for Lancôme as it reboots its style and unleashes a whole new attitude.
# MESSWITHLANCÔME represents a new vision for beauty, combining brand artistry with the self-expression of its makeup-loving community, to create a two-way, positive cycle of creativity. Pushing the needle on artistry with current and future trends, the campaign will kick-start with official brand looks that showcase a messy new Lancôme twist before being amplified by the brand’s partners and friends. Lancôme will then ask its community to express their individuality with looks of their own.
It’s creative, it’s messy, it’s all about play – and the only rule is that there are no rules.
6 looks to inspire you
Emma Chamberlain & Lisa Eldridge #MESSWITHLANCÔME
Smudge that liner; smear that shadow. Own your unique energy, as you get messy with the rules. More than mere looks, 2024’s biggest makeup trends are about embracing your originality and unique vibe.
The campaign begins as Lancôme Global Creative Director of Makeup Lisa Eldridge and Emma Chamberlain get messy in ultra-shareable, TikTok-friendly videos of 6 unexpected but all-inclusive looks, named by Emma : 3am in Paris, Washed Out Denim, 90s Red, Electric Rose, Messy Grunge and Disco Matcha.
6 looks, 6 facets, but there’ll only ever be 1 Lancôme. Join the movement; the power is in your hands. Come #
MESSWITHLANCÔME.
Let’s Get Messy
A rule-breaking campaign soundtrack
To accompany the campaign, a specially composed soundtrack encapsulates the energy, creativity and freedom of this new Lancôme era.
Let’s Get Messy
Campaign Soundtrack
Cheeks and lipstick
Lancôme-tastic
Make it happy
As you walk into the room
You look good
Make up the rules
When I mess with Lancôme
Drama juicy
Playful beauty
Smudged out liner
Sounds good to me
I open my blush
I get shine from my gloss
And I change with freedom
It’s my mom’s favorite for a reason
Let’s get messy:
Colors by Lancôme, creativity by you.
