Burberry makes a splash this summer with a series of special events and hotel takeovers at surprise locations – and releases a special film celebrating the brand’s new High Summer capsule collection.
‘We wanted to capture the joy of the British at play,’ says Chief Creative Officer, Daniel Lee of Burberry High Summer 2025. ‘A kind of kick-start to the summer. Burberry is a brand for all the seasons, don’t forget.’
To celebrate the collection, the new film, Wish You Were Here, stars model Rosie Huntington-Whiteley and British tennis player Jack Draper, alongside models Alva Claire and Babacar N’Doye, plus a few unmissable extras.
Captured on 35mm film, the camera pans from sun loungers to yacht deck, ice lollies to lilos – even a random scuba diver*. It’s what Lee calls a ‘Burberry celluloid postcard – an arc of British idiosyncrasies and humour, with factor 50 on.’ Inspired, he says, by various ‘incredible yachting and holiday images,’ he found in the archive.
The cast wears the Burberry High Summer collection: a mix of check swimwear and shirt dresses. Nautical motifs, like knots fashioned into logos and sailboats, decorate silk dresses, shirts and shorts, worn with slides or espadrilles. Bags this summer are crochet-knit or woven into beautiful jacquards.
To chime with the launch of the new collection, the brand will host Burberry High Summer takeovers at two exciting locations, The Newt in Somerset, England and The Standard, Ibiza in Spain.
Burberry can neither confirm nor deny rumours that the ‘random scuba diver’ is, in fact, the Burberry Knight.
