Graff has unveiled an enchanting new campaign celebrating exquisite diamond jewellery creations from the Wild Flower collection.
Evoking the untamed beauty and natural splendour of a bountiful and flourishing garden, the collection celebrates the miracle of wild flowers – a beauty born of strength and determination, as they grow and bloom they emulate the journey of Graff’s exemplary diamonds which, forged from adversity, are a reminder of nature’s enduring power.
Jewellery creations from the collection comprise of necklaces, pendants, earrings, bracelets, bangles, rings and timepieces, with four distinctive flower styles in different sizes and arrangements, from trios and individual blooms to floral clusters and blossoms laid out in rows.
Mirroring nature’s perfect imperfection, each motif is unique yet complementary to inspire exploration and self-expression, whether worn independently, paired in stylish asymmetry or assembled in extravagant bouquets.
“The outline of a flower was one of the very earliest motifs incorporated into Graff jewellery, and it is a theme that continues to inspire us in all of its infinite variety to this day,” comments Anne-Eva Geffroy, Design Director at Graff.
“When designing the Wild Flower collection, we drew inspiration from the diverse, organic forms of wild flowers and their strength in beauty as they grow freely within the natural world without inhibition or restraint. They are bold and beautiful, yet their elegance and allure honour the purity of the diamond – another element gifted to us by nature – which is reflected throughout each of the jewellery creations within the collection.”
