Versace Watches campaign is the first under the creative direction of Dario Vitale, Versace’s newly appointed Chief Creative Officer and marks a pivotal moment for the Maison, reflecting Vitale’s fresh vision and contemporary approach.
Captured through the lens of renowned fashion duo Blommers & Schumm, the ADV imagery invites us into a world where editorial sophistication meets autonomous art. Each photograph captures a fleeting, perfect moment—gestures and attitudes that embody the Versace spirit with elegance and depth.
Defying norms. Embracing the unexpected.
The FW25 campaign introduces a new visual language for Versace Watches . Everyday gestures are reimagined through Vitale’s lens, blending authenticity with elevated style. His personal approach honors the brand’s iconic heritage while redefining it for today’s audience.
The setting is intentionally minimal, the atmosphere relaxed—placing full focus on the timepieces. Vitale describes his creative direction as “more real,” rooted in everyday life rather than runway fantasy. This campaign reinterprets Versace’s classic codes with a modern twist, offering a fresh narrative that celebrates the brand’s legacy, roots, and craftsmanship.
For the first time, the campaign includes dedicated ADV videos spotlighting the Swiss Made excellence behind Versace Watches.
