The new Versace Icons collection campaign is unveiled with Anne Hathaway continuing as the Versace Icons woman, and Cillian Murphy embodying the attitude of the debut collection for men.
“Strong, direct, iconic. For me, Anne and Cillian are two of the best actors of today. Exceptionally talented and kind people I admire and respect, looking their best. Very Versace.” — Donatella Versace
“I have met so many Versace women who are powerful, emotionally available, ambitious, substantive, funny, fierce, loving, singular, sexy, smart, talented, generous, very much like Donatella. I have observed that a Versace Woman is herself. I am so thrilled and honored to be considered a Versace Woman and am overjoyed to reunite with the Versace family for another Icons campaign.” — Anne Hathaway
“Collaborating with Donatella – from sharing image references to selecting the music of Fountains D.C. for the video – resulted in a campaign that reflects who I am. The collection of well-cut empowering designs made from great fabric suits me perfectly.” — Cillian Murphy
Versace Icons are inventive, exquisitely made clothes that fit into people’s real life and everyday needs.
This wardrobe remains consistent but unexpected through new developments of those iconic codes of Versace—whether immediately recognizable symbols like the Medusa, a signature silhouette, material, or body-conscious cut. Tailoring is at the foundation of both women’s and men’s pieces. Iconic details of the House elevate the everyday.
The codes of the House continue across a full selection of bags and shoes, epitomized by the Medusa ’95 bag line that features the iconic signature as a belt-like detail across structured bag styles.
The campaign from photographers Mert & Marcus continues the clean yet expressive attitude of the collection.
The portrait series sees Anne Hathaway and Cillian Murphy unafraid to be their true selves and to show different sides of their iconic personalities through wearing pieces from the collection.
