Etika Jewels proudly announces the launch of UNAPOLOGETIC , a bold new collection crafted for women who embrace presence, power, and unfiltered self-expression. Featuring a striking lineup of sculptural 18K gold rings set with the newest generation of Fancy colored lab-grown diamonds, the collection represents a daring new chapter for the brand and for modern fine jewellery.
The collection features six 18K gold statement rings, each crafted with lab-grown diamonds in vivid colors and bold cuts. Designed as wearable declarations of strength, the pieces embody Etika Jewels’ philosophy of creating jewelry with purpose, jewellery that reflects the women who wear it. At the soul of the collection are its diamonds: intensely stones in hues once considered nearly impossible to achieve in lab-grown form.
“UNAPOLOGETIC is a declaration of presence”, notes the founder, Basma Chaieri. “Every ring in this collection is a reminder that women should feel empowered to take up space, own their identity, and express themselves freely. Each design celebrates a different kind of power, loud or quiet, fierce or graceful, but always authentic.”
Each ring is designed with a distinct personality, merging architectural gold silhouettes with the emotional intensity of color. The result is a collection that carries weight and movement, rings alive with its own narrative, capturing the unapologetic nature of modern femininity.
