With the «Un Été à Paris» campaign, Roger Vivier embarks on a journey through the sunlit streets of the Ville Lumière, elevated by the effortless style of global K-pop star and Brand Ambassador, ITZY Yeji .
Building on the Parisian inspiration that began with the Spring Summer 2025 campaign— featuring Brand Ambassadors Xin Zhilei and Ines de la Fressange alongside her daughters, Nine and Violette d’Urso— Yeji steps into the city’s rhythm, where every corner tells a story and every moment embodies modern Parisian allure in a season defined by movement, light, and joie de vivre.
