This Ramadan, Tryano continues to position itself beyond retail, as a cultural curator that truly understands how the season is experienced today.
The campaign is brought to life through a film inspired by the tradition of the ghabga. A Ghabga is a cherished Ramadan gathering held after sunset, bringing friends and families together to have a meaningful time.
Rooted in Gulf tradition, it reflects the warmth of hospitality, generosity, and the joy of togetherness. It’s a moment where laughter fills the space, fun traditional games are enjoyed, and memories are created with the people we love most.
As Ramadan gatherings take shape, fashion becomes part of the language of the season, thoughtful, expressive and rooted in personal style. Tryano presents a thoughtfully curated fashion narrative that brings together regional and international designers, offering exclusive Ramadan pieces designed for moments of connection, celebration and modern elegance.
At the heart of the season is a refined edit of women’s ready-to-wear that brings regional creativity into conversation with global design. Emirati and regional designers including Farha, Eleganza, Elly Dubai and Clay present collections defined by fluid silhouettes, intricate craftsmanship and a quiet sense of occasion. Designed with Ramadan gatherings in mind, these pieces reflect a balance of elegance and ease, capturing the warmth and intimacy that define the month.
International fashion houses complement the regional offering with exclusive Ramadan styles created especially for the season. Jacquemus introduces a single exclusive design defined by understated refinement, while Self-Portrait presents a capsule of two styles that merge romantic structure with delicate detailing. Acler contributes a statement piece designed for evening gatherings, and Chats by CDam offers a series of exclusive designs that play with texture, form and festive restraint.
Beauty and gifting complete the Ramadan narrative through a curated selection of pieces chosen for their emotional and cultural resonance. From Light of Sakinha and From the Arabs, which draw on scent and craftsmanship as expressions of identity, to Montroi, Maison Games and Assouline, each offering is positioned as a meaningful gesture rather than a seasonal purchase. Together, they reflect the rituals of giving that define Ramadan and the joy found in thoughtful detail.
Through fashion, beauty and gifting, Tryano offers a contemporary expression of Ramadan that feels natural, stylish and grounded in connection.
