The TOM FORD winter 2024 campaign is an expression of a cinematic world, captured this season in Shanghai. Known to its inhabitants as Modu – literally translated as the Capital of Magic or Enchanting City – Shanghai’s fusion of hyper-modernity, speed and scale makes it the perfect location for a collection with unremitting focus: vibrant, concise and strong.
TOM FORD
Three stories are told, anthology style, through the perspectives of three distinctive characters. All shimmer in darkness and light.
High above the city, Fei Fei Sun is seen against a night sky. A glamorous voyeur, she scans the sprawling streets beneath her through a wall of glittering windows. Wearing a mix of military-inspired tailoring and languid flou, of inky black sequins and midnight blue velvet, she is formidable.
Far below by day and by night Rianne Van Rompaey, in chubby shearlings, sinuous open-knit sheath dresses and bodysuits, faultless tailored jackets and pants – moves through a universe that is, by contrast, almost artificially bright. A retro-futuristic heroine, her environment morphs and glitches as intensity builds.
The story behind the brand Campaign, Meng Yu Qi, the third character in this tryptic, takes another sharp turn. He is resident in the city, taking in the sights and sounds of familiar streets at ground level, through a psychedelic lens, and with the louche elegance of a rockstar. His wardrobe complements that of his female counterparts: narrow leather coats and jackets, soft to the touch, elongated cigarette trousers. Like the women he is done and undone, sophisticated and sharp.
As the narrative crescendos, the three come together, fleetingly. Transient moments, charged with the promise of seduction, unite them, as does their clothing – always immaculately executed, worn by each with confidence and charisma, nonchalance and clarity, beauty and power.
