Santoni is drawing from the abundant natural beauty of its native region for its new Pre-Fall 2024 campaign.
Today, the Italian footwear and accessories brand respected for its contemporary approach to luxury and craft, releases ‘The Magic of Le Marche’ a compelling campaign that captures the beauty, spirit, and elegance of the land and culture that Santoni is born of.
Set in the lush landscape of Le Marche, the inspiring series of images and short videos bring to
life the stories of a day’s transformation in the magical Marchigiano countryside as the mist roll over the hills and the sun shifts from the soft light of the morning to the awe-inspiring golden hues of dusk, revealing the radiance of the territory.
“The Pre-Fall imagery is reassuring, luxurious, and intimate,” says Giuseppe Santoni, chairman and executive president. “The new campaign, following a group of friends who are like family, illustrates how simple occasions, like a walk through nature, are the foundation of wonder and elegance.”