Serapian unveils its Spring/Summer 2025 collection, an ode to the warm season, through a celebration of the sun and its many reflections. In this collection, the Maison’s illustrious metiers d’arts meet ancient Venetian glass traditions, a duality that is reflected through references to water and reflections, recreated in unique chromatic compositions. Fluid soft silhouettes, resplendent surfaces and a palette of Serapian classics are merged with new hues and motifs that honour its craftsmanship with a novel spin.
The collection makes its debut during Milan Fashion Week at Serapian’s HQ of Villa Mozart, through a setting created by Venetian artist Lorenzo Vitturi. This collaboration brings to life the idea of Merging Islands, a fusion of concepts and craftsmanship techniques that was debuted in Tokyo with Villa Serapian Ginza and continues with this exhibition. The installation also presents a replica of Vitturi’s Venetian atelier, a unique experience recreated at Villa Mozart to transport the Venetian atmosphere to Milan.
Vitturi staged a takeover of Villa Mozart with an immersive visual narrative that mixes his artistic vision with new craft approaches to celebrate the new pieces. Visitors are taken through a journey that explores the Maison’s SS25 collection, honouring craft traditions through an experiential storytelling over three rooms. The first room features a series of wooden islands showcasing five sculptural totems representing the islands of the Venetian Lagoon where Vitturi is based. Throughout this series, Vitturi used different techniques to manipulate the glass, embodying an artisanal spirit that is timeless yet contemporary.
In the second room, Serapian’s guests are invited to experience Vitturi’s Murano atelier, through an alchemic table showcasing traditional 1950s and 60s glass blowing techniques that lie at the heart of the artist’s oeuvre along with Vitturi’s photographic work. In this space, four special edition creations fusing leather and glass are displayed, offering a hybrid interpretation of Serapian’s classics: the Mini Secret and Mini Ani bag in Mosaico.
For the final display, Vitturi has created an imposing piece of art in glass and wool, an expansion of his practice towards a more organic material palette in collaboration with a women’s community from Rajasthan.
