Rare Beauty by Selena Gomez unveils its debut fragrance: Rare Eau de Parfum — a warm, decadent scent with a touch of spice, designed to evolve with you throughout the day. Inspired by the multifaceted moments that make us feel most like ourselves. Bright yet deep, familiar yet unexpected, this is a fragrance that evolves with every passing moment.
“My days are never the same, so I wanted a fragrance that evolves for the moment. Something that could take me from a quiet morning at home to a big night out—and always feels just right.” —Selena Gomez
The fragrance opens with indulgent notes of caramel, pistachio, and spicy pink pepper, melts into a heart of rich vanilla, bold ginger, and velvety cocoa beans, and settles into a sensual dry down of creamy sandalwood, warm tonka beans, and soft skin musks.
The luxe, ergonomic bottle was mindfully designed in partnership with certified hand therapists and a team of packaging engineers to ensure the most effortless and comfortable dispensing. Because traditional perfumes, with standard pumps and decorative caps, can be difficult for someone with dexterity challenges.

