“These unique motor cars have been designed and crafted for our clients in China, who see the world as their home and rightfully demand super-luxury products that reflect their personal tastes through finishes, materials and contemporary crafts. Each Spirit of Expression commission tells its own story, inspired by locations around the world that resonate with our clients in the region — from the beaches of Sicily to the sunset on Boracay Island. Our artisans have brought these concepts to life with exquisite Bespoke craftsmanship, including a unique celestial-inspired motif created using embroidery and stainless steel. These individual motor cars exemplify the power of our Private Office strategy. By placing Bespoke designers in super-luxury centres around the world, they are even better placed to translate regional preferences and codes of luxury into fabulously personal and emotionally resonant Rolls-Royce motor cars, creating ever-more value for our clients.”
Chris Brownridge, CEO, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars is proud to unveil ‘Spirit of Expression’ – three magnificent Bespoke commissions of Ghost Extended, Phantom Extended and Spectre, the first-ever creations to emerge from the Private Office Shanghai, opened last year. These striking Bespoke creations will make their public debut at the 18th Beijing International Automotive Exhibition (Auto China 2024),
The ‘Spirit of Expression’ commissions perfectly embody the tastes of the younger progressive Chinese clients – global trendsetters who commission super-luxury products on their own terms and in their own image.
Each exterior colourway captures a fleeting moment in time from a number of remarkable destinations around the world frequented by clients from the Greater China region. These range from the vivid bloom of the Lantana flower in South America to the stunning sands of Sicily’s Cala Luna beach and the expansive sunsets witnessed on Boracay Island in the Western Visayas in the Philippines. Inside each ‘Spirit of Expression’ motor car, a recurring celestial motif celebrates the night sky above these extraordinary locations and the inspirational power of the stars.
Each of these one-of-one commissions has been envisioned as part of a global creative collaboration between the marque’s designers in Goodwood and the Bespoke designer based permanently in the Rolls-Royce Private Office Shanghai. Through the growing Private Office network – currently operating in Goodwood, Dubai and Shanghai, with further international launches planned for 2024 – Rolls‑Royce is immersing its talented creatives in luxury hubs around the world. Here, they can engage with the clients on an even deeper level, thereby elevating the marque’s Bespoke offering and experience still further, whilst also bringing essential regional insights back to the global headquarters at Goodwood.
