Roger Vivier’s 2024 Holiday Season Campaign celebrates the Maison’s craftsmanship and timeless Parisian elegance by embracing the festive season with glamour and a touch of whimsy, combining signature designs and new releases that are poised to add joie de vivre and sophistication to holiday gatherings.
The first chapter, the Festive Campaign, debuts on November 14th with a vibrant holiday story transforming a Roger Vivier Christmas tree into a winter wonderland adorned with sparkling ornaments and a dazzling display of signature gifts filled with Roger Vivier treasures, from shoes to exquisite bags and accessories. The iconic Belle Vivier pump in orange or purple satin makes a statement with its Pilgrim buckle covered in baguettecut crystals, which returns this season with renewed splendor for holiday dressing.
This timeless detail graces not only the classic Belle Vivier model but also a slingback version in silver with an ankle strap, which is embroidered with mirror elements, beads, and strass for an extra dose of sparkle. Adding to the collection is a black velvet Belle Vivier maryjane slipper, uniquely featuring the Pilgrim buckle on the side of the strap, lending an unexpected twist to the elegant staple. To complete the look, matching evening bags also embellished with the precious buckle join the scene, capturing the essence of Roger Vivier’s style for the holiday season.
This campaign spotlights the Maison’s Efflorescence jewel bags and shoes, bringing refined floral elegance to celebratory winter evenings. At the heart of the line is a brand-new mule, featuring the classic crystal flower-encrusted buckle, while the Efflorescence jewel bag appears in lush satin, showcasing an array of colors, each with the collection’s hand-crafted handle and crystal flower buckle, while a new version debuts: a metallic jewel bag woven like wicker, with interlaced metal strands that bring texture and shine to this already beloved design.Together, Roger Vivier’s Festive and New Year’s Campaigns celebrate the joy of gifting, dressing up, and embracing timeless luxury with a sense of playfulness and Parisian sophistication.
