Sport company PUMA’s new 2021 Eyewear Campaign injects the brand’s uplifting mix of high performance and hype design into a series of images and videos inspired by the “Only See Great” mindset, with a renewed vision of optimism, hope and self-belief.
This encouraging feeling emerges through a new story that shows us that the only way to get through difficult times is by finding and seeing our personal greatness, whatever the major challenges or unexpected circumstances.
Improving and looking deeper into ourselves, beyond the comfort zone, is what makes us overcome any obstacle and tough situation, in sport as in life, pushing us constantly ahead towards new records and new achievements.
These empowering codes lend a forward spin to the new PUMA campaign featuring Germany’s Bayern Munich soccer player Choupo-Moting and fitness influencer Emilia as real-life examples of what we can achieve, on and off the field, when we believe in ourselves, when we see further, when we “Only See Great”.
They’re talented and resilient, they possess a strong sense of optimism, they keep on going and giving their all, either when making the final sprint or when enjoying their free time far from the big arenas. Yet for PUMA all of this strength equally lies in their unique charisma, and in their way of being and seeing great.
Professional soccer player Choupo-Moting personifies the brand’s vibrant soul with his strenuous commitment to hard work and enduring performance, while digital star Emilia is a fitness enthusiast known for her engaging workout routines.
They both opt for streamlined frames with chunky profiles merging functionality and style, crafted from lightweight materials, and enhanced with flash lenses and rubber details. Formstrip motif and Cat logo standout as unmistakable signifiers of PUMA’s cool eyewear for active people. The iconic rectangular, soft-square and panthos shapes characterize the new sun styles and optical frames.
Chupo-Moting and Emilia embody PUMA’s inspiring mix of sport and lifestyle. Together they reveal PUMA’s call to always give the best in the game of life, whether competing in major events around the world or simply enjoying the moment, because those who ONLY SEE GREAT will ultimately step to the top.
