Egyptian design house, OKHTEIN, unveils its latest fine jewelry campaign, a poetic reimagination of henna – one of the Arab world’s most enduring symbols of beauty and celebration. Blending cultural heritage with contemporary design, the campaign marks a milestone for OKHTEIN’s fine jewelry line, launched in 2023, and reaffirms the brand’s vision to create pieces that carry story and soul.
For centuries, henna has inscribed blessings, vows, and celebrations onto skin – a ritual that united communities and preserved memory. In this campaign, OKHTEIN reinterprets that tradition through a contemporary lens, creating a dialogue where jewelry and henna exist in harmony. Each motif is carefully crafted to frame the pieces with subtle artistry: palms rising as symbols of strength and prosperity, suns radiating warmth and renewal, crescents unfolding as signs of rebirth.
Through a series of striking portraits, the campaign casts jewelry as part of a living ritual – emblems of continuity, identity, and self-expression. The henna patterns serve as a cultural bridge, carrying forward the essence of tradition while presenting it in a new, contemporary form.
Mounaz & Aya Abdelraouf, Co-Founders of OKHTEIN, commented: “Henna has always been more than ornament; it is a cultural bond, a living script of heritage passed down through generations. For us, it represents connection, memory, and identity – stories drawn on skin that transcend time. With this campaign, we wanted to let that ritual speak alongside our jewelry. It is a way of honoring the past while celebrating how heritage is reborn in the present: alive, powerful, and ever evolving”.
Since launching its fine jewelry line in 2023, OKHTEIN has introduced pieces that embody its bold yet refined aesthetic. The Intertwined Rod Rings explore duality – strength and delicacy in balance. The
Snake Rod Collection draws from serpentine forms, evoking transformation and protection. The Bond Collection celebrates connection, with designs that embody unity and resilience. Each creation reflects the brand’s distinctive craftsmanship: sculptural, symbolic, and modern with a timeless edge.
This latest campaign cements OKHTEIN’s fine jewelry as an evolution of the brand’s ethos: designs that blend heritage with innovation, craftsmanship with meaning, and beauty with soul. Each piece is a symbol, a story, and a celebration of the Arab woman who carries tradition into the future in her own way.
