Nocturne, brings its contemporary and artistic fashion to Dubai, allowing its designs and unique inspirations to take the fashion landscape by storm. The Turkish womenswear brand prides itself on ethos dedicated to providing fashion-savvy women with innovative designs that prioritize edginess with affordability. They have expanded their flagship stores to Dubai, with two locations: in The Dubai Mall and Dubai Hills Mall, and a regional dedicated online store.
Nocturne takes pride in collaborating with celebrities such as renowned Turkish actress Hande Ercel, who embody their forward-thinking brand identity that redefines the notion of luxury combined with chic sustainability, embodying a spirit of art and aesthetics beyond style. This time around, Nocturne announces its regional brand ambassador, making Nour Arida the first to represent the brand outside of its homegrown country. Not only does Nour Arida depict the modern woman of today but her independence, freedom of expression, and exquisite fashion trendsetter persona have left the entire world wanting more of her. Arida is a recipient of the “Arab Woman of the Year” award in 2023, for her constant advocation for women’s rights.
To celebrate her new role as the regional brand ambassador, the fashion sensation showcases signature Nocturne vibrant silhouettes in an online campaign featuring signature denim sets, asymmetric body hugging dresses, tweed jackets embellished with gold buttons, tailored-to-perfection jackets, and sharp pencil dresses with a touch of collar edginess.
The brand released a statement expressing Nocturne’s excitement about the partnership, mentioning, “Nour Arida embodies the essence of Nocturne – she is bold, confident, and effortlessly chic. We are thrilled to have her representing our brand in the region.” Nocturne’s plan to merge further in the region is filled with excitement as they begin to establish a relationship with a community of multi-faceted talents that emit the Nocturne aura.
