My Mascara was created for those who want instant impact with both high volume and lash length, complemented by a curved wand to capture every lash from root to tip.
The bra coats every lash with its super black pigment and a formula that’s infused with Vitamin B5 to nourish and condition the lashes.
‘Having launched’“ “My Mascara” earlier in the year, I really never expected the reaction we’d get with one selling every second on launch day. I had been trying to create the perfect mascara for a very long time. A mascara that does it all – lengthens, defines and volumises the lashes. I’m delighted to say that ‘this Mascara’ does just that!’ –Aimee Connolly
Aimee’s Pro Tip on applying the Mascara is to run your ring finger over the ends of your bottom lashes after you have applied mascara. This should capture any excess product that may fall off throughout the day.