Mukhi Sisters, in collaboration with Qatari artist and graphic designer Manar Al Muftah, unveiled ‘Ghadan Ajmal’, the highly anticipated Arabic rendition of their beloved and popular ‘Better Than Yesterday’ collection.
Crafted from 18K gold, the ‘Ghadan Ajmal’ pendant comes in a range of versions that cater to both men and women. With options including vibrant enamel and plain finishes, the pendant features the sun and moon, symbolizing a powerful message of hope and resilience. As the sun rises after every sunset, ‘Ghadan Ajmal’ serves as a constant reminder to wearers of the promise of a brighter tomorrow.
‘Better Than Yesterday’ (BTY) is a timeless ode to the optimists amid our turbulent world. It’s about the small steps we take every day, leading us to greener pastures. Those three words, Better-Than-Yesterday, served as a guiding light for the collection’s core value: letting go of the past, concentrating on the present, and projecting onto the future.
Launched in 2021, the “Better Than Yesterday” pieces quickly became one of Mukhi Sisters’ most sentimental and meaningful pieces. The symbol of hope resonated with many, creating a BTY community and a bond between the brand and the clients.