Moschino ’s Spring/Summer 2025 advertising campaign is an ode to individuality, brimming with character and theatrical flair. Inspired by the bold narratives of Italian cinema, the five characters channel a spirit of rebellion and self-expression. Models, as protagonists in a surreal drama, interact with oversized graphic posters – ripping, twisting, and bending them – as if breaking through the constraints of convention.
The campaign celebrates Moschino’s heritage of wit and irreverence, with bold slogans and playful prints that layer nostalgia with modernity. Nautical touches, pearl-strewn accessories and exaggerated textures evoke a timeless allure, while a stark white backdrop enhances the dreamlike intensity.
Through this cinematic lens, Moschino crafts a narrative where every individual becomes the auteur of their own story, escaping convention to embrace self-expression. A vivid tribute to Italian artistry and Moschino’s fearless identity, the campaign reminds us that style is a stage, and we are all stars in its drama.
