Malone Souliers is delighted to unveil the Summer ‘25 Campaign, “Colourama”, transporting audiences to the retro realm of mid-century luxury shopping.
Drawing inspiration from the playful and enduring allure of archival fashion advertisements from the 1950s, the campaign celebrates the period’s artful aesthetic, reinterpreting it through a contemporary lens. Vibrant colours, striking geometric shapes and dynamic compositions reflect the effortless style of iconic magazine covers, encapsulating the optimistic energy and experimental fashion of the era.
The collection also introduces the flat and heeled Cyd mule and Chrissy slingback, both adorned with delicate lucite flowers, an homage to 1940s and 50s costume jewelry trends. These styles are crafted in different shades of woven raffia, a texture echoed in accessories like the Audrey bag and signature silhouettes such as the Maureen and Penn, which are also reimagined in gingham and ditsy floral prints. The vintage charm continues with cork accents on the Frankie kitten-heel mule and Keaton platform sandal, where it is paired with metallic gold Nappa—this interplay of textures bridges past and present, adding a sense of timelessness to the collection.
