Magda Butrym proudly unveils her latest campaign, ” Decade of The Rose ,” celebrating ten years of redefining contemporary femininity.
The ” Decade of The Rose ” campaign artfully juxtaposes a mood of quiet intimacy with the confident attitude of the Magda Butrym woman. Set against shadowy urban landscapes, the images feature evocative shots of the internationally acclaimed supermodel Malgosia Bela, who embodies the ideals of the Magda Butrym woman—powerful, independent, and timelessly elegant. Bela’s role as the star of the campaign is not just a reflection of her global icon status, but also her embodiment of the sophisticated, sensual, and resilient femininity that defines the brand.
The clothing, including ink-black leather jackets, broad-shouldered coats, and petal-shaped red dresses, reflects the tension between softness and assertiveness. The rose motif—central to the brand—makes its presence felt in both the collection’s floral detailing and the overall theme of the campaign, symbolizing beauty, resilience, and feminine power.
This striking campaign combines intimate, dark backdrops with glimpses of Warsaw’s historic streets, capturing the brand’s signature blend of romantic dreaminess, Slavic heritage, and modern empowerment.
