Lewis James, the British-born menswear label celebrated for clean tailoring, technical fabrics, purposeful craftsmanship, and sustainable design, puts the spotlight on a refined menswear collection crafted specifically for life in the Gulf.
At the heart of the collection lies the Stain‑Resistant Half‑Elasticated Smart Swim Short—a groundbreaking piece engineered with an anti‑stain and water‑repellent coating that lets liquids roll off without absorption. Designed like a tailored chino with quick-dry fabric and a discreet half-elasticated waistband, it transitions effortlessly from poolside to city streets.
“Men today expect more from their wardrobes — style, practicality, and durability,” says Lewis James, founder and CEO. “This collection was crafted with the Gulf man in mind: someone navigating heat, movement, and social life — all in one day.”
Alongside the swim short, the collection features breathable resort shirts, elevated wardrobe basics, and coastal-inspired palette — merging function and refinement in pieces designed for year‑round wear in warm climates. Sustainability is also integral: swimwear is crafted from recycled marine plastics in partnership with SEAQUAL®, reflecting conscious luxury that looks and feels premium.
Already well received in Europe, Lewis James is steadily expanding across the GCC with a growing presence in the UAE, Saudi Arabia, Qatar, and Kuwait, delivered via a direct-to-consumer model.
From city breaks to shoreline weekends, the collection sets a new standard in Gulf menswear — sophisticated, breathable, and built to complement the modern man’s dynamic lifestyle.
