In Spring 2023, Jaeger-LeCoultre unites the talents of Global Ambassadors Lenny Kravitz and Anya Taylor-Joy in ‘The Watchmaker of Watchmakers’,a new campaign that reflects on the true source of success – an homage to the work that is done when nobody is watching; the years of practice it takes to perfect a gesture, a movement, a song, a word spoken to camera.
In the short film that anchors the campaign, Anya and Lenny perform against a minimal backdrop, focusing the attention on the two artists. The dynamic interweaving of their stories builds into a powerful message about the unseen work that makes their creativity appear so effortless – a natural analogy to the art and craft of watchmaking.
For the new campaign Lenny wears the elegant and technically sophisticated Reverso Tribute Duoface Tourbillon in Pink Gold, while Anya wears the refined and feminine Reverso Duetto Small in Pink Gold.
