Celebrating femininity, Jaeger-LeCoultre’s new ‘Walk into the Dawn’ campaign features Anya Taylor-Joy in a dreamlike ode to the Rendez-Vous Dazzling Shooting Star. Walking into the dawn elicits the steps that bring us closer to realising our dreams – the dreams that we may wish upon a shooting star.
In an evocative new video and series of photographs, Anya tells a story without words, in a dance sequence of lightness, elegance and swirling movement that echoes the flight-path of the shooting star across the dial of the watch.
Dancing comes naturally to Anya, who trained as a ballerina and has danced in several of her film roles, as in Last Night in Soho and The Queen’s Gambit. Much more than a professional skill, dancing is an essential part of her life, she says: “The first thing I do every morning is dance – crazy dancing in my bedroom or kitchen. It makes my spirits soar and sets me up for the day. When I’m dancing is when I feel most alive to all of life’s possibilities.”
