Gucci Beauty’s sensual story continues with Gucci Mascara Le Magnétisme . The innovative new volume and curl mascara features an exclusive brush set to unleash the magnetic power of the gaze. Perfect for creating an alluring eye look with intense black lashes and a bold full-fan effect, it is dressed in a hypnotic black tube topped with a ribbed golden cap, making it a true object of desire.
The Brush Design
Achieving magnetic eyes is easier than ever with Gucci Mascara Le Magnétisme. Its innovative, easy-to-use brush has an exclusive curved design with two sides. The inner curve catches lashes and instantly curls them from root to tip with its range of short bristles, while on the outer curve, short and medium bristles coat and volumize. Composed of 247 bristles in two different spike lengths and positioned across 10 rows, this precise mascara captures even the thinnest lashes.
The Formula
Mascara Le Magnétisme increase lash volume by up to 90%* and locks in the curl for up to 12 hours** to create an eye-catching full-fan effect. Concentrated with a blend of black and blue pigments to bring depth to its intense black color, this formula creates a dramatic and bold look without smudging or transferring.
Available in one intense shade—Eve Black—Gucci Mascara Le Magnétisme achieves hypnotic lashes, for an effortlessly bold eye look. Meanwhile, its lightweight and easily buildable texture makes it ideal for layering without clumping, flaking, or weighing lashes down.
*Based on clinical study on 32 false lashes.
** Based on consumer test on 57 subjects.
The Packaging
Gucci Mascara Le Magnétisme is dressed in a black tube featuring a gold-toned Gucci logo. Its gilded cap is enhanced with the House’s signature vertically ribbed groove detailing.
The Campaign
Long, sensual lashes captivate with their irresistible charm in the new Gucci Mascara Le Magnétisme campaign. Visuals starring Abbey Lee exude Sabato De Sarno’s clean and alluring aesthetic. The imagery ushers in a fresh, modern identity, while evoking the House’s heritage, with every shot underpinned by effortless confidence and bold elegance. Product-only shots showcase the mascara as an object of desire against a backdrop that highlights the magnetic potential of this innovative beauty tool.
