IFEMA MADRID launches its new strategy and brand image in an event that took place at IFEMA’s Palacio Municipal headquarters, which was attended by their Majesties the King and Queen, alongside the President of the Senate, the President of the Community of Madrid, the Minister of Industry, Commerce and Tourism, the Mayor of Madrid, the President of the Assembly of Madrid, and the Government Delegate in Madrid, among other dignitaries, politicians and business leaders.
IFEMA MADRID takes a step forward to publicise the transformation process it is undergoing, and promote the key strands in its business model moving forward. A change that seeks to offer a more digital, inspirational, flexible and smart product, with the ambition of turning Madrid into an international leader in the fairs, congresses and meetings sector.
Thus, with a legacy of forty years behind it, IFEMA MADRID’s journey is now at a turning point, anticipating the demands of the digital market by developing its own platforms that will provide a huge competitive advantage in addition to expanding business opportunities for 365 days a year and breaking through physical limitations, with a view to occupying a leading position in the main international markets.
According to the president of the IFEMA MADRID Executive Committee, Jose Vicente de los Mozos, “today, no one questions the potential of digital and hybrid gatherings, which are giving way to smarter, more competitive and profitable events. They have come to satisfy a society that is changing, which, for IFEMA MADRID, means a twofold challenge: to revolutionise its business model and to lead not only in Spain but also in international markets”
