Kayanee opened its first Flagship concept store and studio in Riyadh’s Diplomatic Quarter with an unprecedented women’s health initiative, designed to inspire the complete fitness of women in the Kingdom. The event saw the unveiling of their state-of-the-art facility and future-forward concept with a stunning aesthetic, heralding a first-of-its-kind fun and entertaining collective designed across six experiences: fitness, apparel, healthy eating, personal care, nutrition and diagnostics, and learning – with all the brand’s signature products now available to buy online through the Kayanee website.
Kayanee (which translates to ‘my being’) is aimed at prioritizing mental, physical, and social health to help women find the balance between what the mind wants and what the body needs. It will deliver the definitive “Move and Be Moved” experience.
Kayanee’s Chairwoman, HRH Princess Reema Bint Bandar Al-Saud, stated, “Kayanee is driven by inspiring women in Saudi Arabia and beyond to foster a lifestyle of fitness and well-being. As a PIF portfolio company, we are very much a commercial business but steeped in a strong social initiative – to get women moving. Our aspiration is for clients to seamlessly engage with any of Kayanee’s business offerings, recognising that each level of participation yields significant health benefits and leaves you better off than before. This is a Saudi brand that embraces the cultural content of the Kingdom but at the same time, leverages international best-in-class resources in the form of partnerships and product development.”
Kayanee is redefining fitness through its collective experience – one that supports each woman’s personal journey to discovering what moves her physically, mentally, socially, financially and environmentally. The brand goes beyond fitness in the traditional sense, believing in the power of movement through exploration and connection. She continued, “The very essence of Kayanee has been built with the Saudi woman in mind so she can look, feel, and perform her best—with a community that is cultivated by mutual interests and needs. We are committed to connecting our story with hers and our goal is to offer all the tools needed for women to find their inner beat and discover the true joy of movement.”
At the heart of Kayanee’s offerings lies the Kayanee Dance Fitness class (KDF), a proprietary fitness method created in collaboration with Zumba, the world’s leading pioneer of dance fitness based in the USA. KDF represents a fusion of energetic and exhilarating rhythms, meticulously crafted with Kayanee’s distinctive music and choreography from the vibrant cultures of the Arabian peninsula. This unique fitness experience not only celebrates the joy of movement but also embodies the rich tapestry of Arabian music and dance, giving participants a vigorous workout that fosters a sense of connection and fun.
Kayanee is a fully immersive universe, artfully designed through every facet—from the modern facility and dance studios to the retail environment and individual products and packaging. With six pioneering business units—MOVE, WEAR, NOURISH, RESTORE, THRIVE, and LEARN—Kayanee offers a comprehensive approach to wellness.
