Gucci Beauty is delighted to induct Rouge à Lèvres Mat in the novel shade, Gucci Rosso Ancora, the inaugural lipstick curated by Creative Director Sabato De Sarno.
THE STORY
The timeless hue of Gucci’s Rosso Ancora has remained a constant attribute throughout the House’s history, curating its cues from the walls of an elevator at The Savoy Hotel in London. This particular shade was a source of inspiration for Guccio Gucci during his time as a porter in the late 19th century, ultimately fueling his vision for a luxury leather goods and luggage brand. Sabato De Sarno pays tribute to this enduring legacy by injecting Gucci’s story with passion, fearless glamour, and distinctive self-assurance.
GUCCI ROUGE À LÈVRES MAT
In a deep 509 ‘Rosso Ancora’ red shade, Rouge à Lèvres Mat offers a bold, long-lasting matte finish. Formulated with oils, pigments, and gelling waxes for a velvety feel, its intense color enhances the true clarity of the shade with a lightweight, hydrating formula.
GUCCI ROSSO ANCORA PACKAGING
The packaging of Rouge à Lèvres Mat in Gucci Rosso Ancora is adorned in the iconic red hue, with the gold-toned tube featuring a decorative linear motif carving that highlights the radiance of the Rosso Ancora shade, with its allure exuded by the outer packaging to complete the experience.
THE CAMPAIGN
The Rouge à Lèvres Mat campaign in Gucci Rosso Ancora pays homage to the House’s heritage while embracing a modern identity of effortless confidence and sensual elegance. Model Abbey Lee embodies the captivating allure of this deep, rich hue, with visuals that exude a clean, natural finish.
The lipstick commands attention with its sophisticated aesthetic, complemented by bare skin and slicked-back hair.
Product shots highlight the lipstick as an object of desire against a backdrop adorned with the timeless GG pattern in the same captivating color.
