Penélope Cruz, an Oscar-winning actress, an icon of glamour and testimonial of the GEOX advertising campaign, has become a fashion designer for the Italian household name. Together with her sister Mónica, a dancer and actress, she has dreamt up a capsule collection due to be launched this upcoming SS2024 season.
The collection was created with a contemporary woman in mind, one who needs to rely on practicality without any loss of style and flair – elegance and comfort in equal doses.
“Over the last twenty years, Mónica and I have designed several collections for numerous brands. We love fashion and we like working together. Which is why we decided to do it again,” Penélope told us. “This time in particular we were inspired by Geox’s philosophy. Everything has to meet the most rigorous quality standards in terms of materials and technology, but never without a touch of style”.
This perfect consonance has given rise to a series of concepts underpinning a small repertoire which celebrates Geox design and well-being. Elevating the exclusive characteristics of the brand, the Cruz sisters have come up with an offering that is just begging to be worn.
GEOX by Penélope & Mónica Cruz is a capsule collection made up of 4 outerwear designs and 5 footwear designs available in various colour schemes.
A Mediterranean vibe permeates the entire collection and kindles a sense of joie de vivre.
Heeled court shoes, ultra-comfy loafers and heeled sandals with an ankle strap come in rich sandy yellow or an uplifting fuchsia pink. While oranges, reds and fuchsia pinks pop on the technicolour lacing of the sneakers – practical footwear with a distinctive aesthetic that puts it in a league of its own.
The outerwear section includes trench coats that are mostly crafted from recycled sustainable fabrics. Anoraks with urban undertones for women and girls who embrace life with energy and want to feel good from the time they leave home in the morning to pre-dinner drinks with friends in the evening. Lightweight jackets cut from outstanding hi-tech Geox fabrics which deliver comfort and withstand spring showers. In this case too, the choice of colours – olive green, an iconic black and orange that counterpoints a chic animal pattern – pays tribute to that contemporary femininity which Penélope symbolises across the globe.
This capsule collection by Penélope, Mónica and Geox encourages women everywhere to show themselves love and be self-confident.
