Italian luxury brand, ETRO is delighted to unveil the new Fall/Winter 2024 Advertising Campaign, inspired by the atmospheres of Homeric legends.
ETRO’s FW24 Campaign
Set against the backdrop of the Messina Strait, the hometown of creative director Marco De Vincenzo, the visuals evoke the ancient tradition of Greek theater in a unique sequence of tableaux vivants. In a realm somewhere between reality and fantasy, the figures appear on a boat that drifts into the small port of Capo Peloro, a fishing village. Surrounded by breakwaters, clear waters, and rock formations, they find themselves in an unknown land. In these enchanting scenes, the search for the elsewhere is reflected in an aesthetic vision rich in colors and contrasts, with fluid lines, enveloping knits, and dense and protective fabrics enriched with shiny foils, jacquard patterns, and Paisley designs.
ETRO’s FW24 Campaign explores a modern myth where beauty embraces art and the classic is constantly reinvented in the present.
