Italian luxury brand, ETRO is delighted to unveil the new Spring/Summer 2024 Advertising Campaign, which is brought to life with Artificial Intelligence (AI).
Inspired by the concept of Nowhere, the SS24 Campaign takes imagination to new heights. Creative Director Marco De Vincenzo collaborates with digital artist and prompt designer Silvia Badalotti in order to create a series of scenes and depictions through AI.
These pixelated visions, akin to paintings, depict unreal landscapes and bodies, reflecting the essence of fashion where each form creates its own unique expression. From starry skies to architectural marvels, the scenes are birthed from human energy, presenting unfamiliar yet captivating narratives of genetic convergence.
ETRO explores the relationship between human, art, and machine in the mysterious and fantastical SS24 Campaign.
