Doha Fashion Show (DFS) returns to the St. Regis, The Pearl, with a three-day runway program led by internationally recognized couture houses, Vogue-favored designers, and select regional talent, bringing global fashion perspectives into a Doha runway context.
MAC Cosmetics has been named the Presenting Sponsor of Doha Fashion Show, serving as the official backstage makeup partner for the runway presentations. The globally recognized beauty brand will lead all model makeup throughout the three-day program, bringing its editorial expertise, artistry, and fashion-forward approach backstage at DFS.
Founded as a platform to foster regional talent and international exchange, Doha Fashion Show has evolved into a recurring cultural fixture within the Gulf’s growing fashion landscape.
This season’s showcase brings a refined international perspective to the Doha runway context, led by Nicholas Oakwell Couture (London), the British fashion house celebrated for its red-carpet creations with a global, high-profile clientele.
Also headlining the program is Pia Lindsey (USA), a Vogue-recognized designer acclaimed for her avant-garde silhouettes and strong editorial presence, alongside Filly Paris (Saudi Arabia), whose Saudi-rooted luxury brand blends equestrian heritage with modern design. Filly Paris will unveil a highly theatrical runway presentation, signaling one of the most visually arresting moments of the DFS program.
Qatari couture house Veronica Manzo Couture joins the lineup, bringing a local atelier presence known for custom eveningwear and craftsmanship, while AWAKEN (Saudi Arabia) represents the Kingdom’s contemporary ready-to-wear and streetwear sensibility.
Together, these designers establish the creative backbone of DFS’s latest edition, positioning the show as the meeting point of international crossover, where designers with established followings in the U.S., Europe, and the Middle East present their work within a Doha runway setting, many for the first time in Qatar.
A Curated Multi-Day Fashion Program
Couture – The final evening culminates in couture presentations by Nicholas Oakwell Couture, Ayaness Couture (Algeria), and Veronica Manzo Couture (Qatar), highlighting atelier-level craftsmanship, intricate detailing, and collections created for red-carpet and private clients worldwide.
High Fashion / Ready-to-Wear –High fashion and ready-to-wear collections are presented by designers including Pia Lindsey (USA) and AWAKEN (Saudi Arabia), Filly Paris reflecting the Gulf’s evolving appetite for globally relevant luxury and contemporary fashion.
Emerging & Regional Designers- DFS also introduces a curated selection of emerging designers from Qatar, Saudi Arabia, North Africa, and the United States, reinforcing the platform’s role in supporting new voices while maintaining a tightly edited runway environment.
With twice-yearly showcases and year-round cultural programming, Doha Fashion Show continues to evolve as a connector between regional talent and international fashion markets, positioning Doha as a growing node within the global fashion calendar.
“Doha Fashion Show was created to be more than a runway. It’s a platform for cultural exchange,” said Tiffany McNair, CEO and Creative Director of Doha Fashion Show. “As Qatar continues to invest in creativity and global dialogue, we’re proud to contribute to an ecosystem that brings regional voices into conversation with international fashion and design.”
