DKNY brought the spirit of New York City to the heart of Dubai with a spectacular takeover of the Burj Khalifa, the world’s tallest building known for its distinctive architectural design. This moment celebrated DKNY’s Fall/Winter season, fronted by Hailey Bieber , and highlights the brand’s growing presence in the region. The activation brought New York’s energy to Dubai’s skyline through the ongoing rollout of premium outdoor displays across key international cities.
Hailey represents a fresh direction for DKNY, rooted in New York street style and redefined through her lens: timeless, self-assured, and effortlessly cool. A modern-day muse and force of nature, Hailey brings a unique blend of quiet confidence, creative vision, and intuitive style that resonates worldwide.
The imagery from DKNY’s campaign takes inspiration from the vitality of New York street style and reinterprets it for today. Hailey wears a selection of elevated wardrobe essentials from the DKNY est. 1989 capsule and signature seasonal pieces that blend structure with ease.
Key looks include laid-back tailoring, oversized outerwear, and timeless denim, complemented by standout accessories such as the Hadlee Bag, the Paula Commuter Tote, and the archival Chana 89 bag. The collection also features the ultimate New York emblem: the New York Yankees™ cap, reimagined in an official collaboration featuring the DKNY logo.
Photographed by Mikael Jansson in a warehouse space that plays into the city’s raw, industrial aesthetic, the visuals highlight how Hailey extends the original DKNY attitude into today. Pops of the brand’s iconic taxi-cab yellow appear throughout the campaign to connect it to its original New York DNA.
The Burj Khalifa takeover stands as a bold celebration of the collaboration with Hailey Bieber and creates a moment where two global cities meet through fashion, creativity, and shared cultural impact.
