Continuing the innovative tradition set by Rouge Pur Couture with its pure color, long lasting finish and creamy comfort, the new addition to the family, The Bold, pushes color, shine and comfort to the max. The bold is a bolder and more intense color that lasts all night long, yet with a skin-like thin film that sits comfortably on the lips, featuring a lovely smooth texture and moisturizing feel coming in many new shades. Bold pigments deliver shine and color, clutching your lips like a second skin in a texture that feels stretchable with a 10 hours comfort feel, yet looks intense thanks to a new patented lipstick technology.
