Coach has recently unveiled its newest ‘In My Tabby’ campaign starring Camila Mendes and Kōki. Showcasing the American fashion house’s popular Tabby bag, the campaign aims to celebrate the power of individual stories. It’s a tribute to self-expression and the #CourageToBeReal. The brand believes that there is a Tabby for everyone, and every facet of them too.
“I’ve always believed that fashion should be about more than only style, it should be about community, and creating safe spaces where people feel free to express themselves,” said Coach Creative Director Stuart Vevers. “‘In My Tabby’ brings together our Coach Family and collaborators to celebrate stories of creativity and courage that embody our vision for Coach to inspire people to fully express all of who they are.”
