Coach introduces “Wear Your Shine” campaign, spotlighting the courage to overcome self-doubt and shine with confidence starring Dove Cameron, Lil Buck, Youngji Lee and Yanfei Song
Coach today unveiled “Wear Your Shine,” a campaign featuring Dove Cameron, Lil Buck, Youngji Lee, and Yanfei Song, and introducing the Coach Shine collection of metallic, sparkle and expressive bags, ready-to-wear and accessories.
The next chapter of Coach’s storytelling grounded in the Courage to Be Real, its mission focused on inspiring audiences to express themselves authentically, “Wear Your Shine” positions fashion as a tool not only for personal expression, but for personal empowerment, too.
Coach’s Fall 2023 runway collection
Part of Coach’s Fall 2023 runway collection and Coach Creative Director Stuart Vevers’ vision of heritage redefined for today’s generation, the Coach Shine collection introduces the Tabby bag and new Penn silhouette in metallic and patent leathers, “The Coach Shapes” bags in playfully expressive silhouettes and colors, as well as shearling ready-to-wear and footwear in metallics.
“Our story for Fall is inspired by the attitude of today’s generation and our belief that our heritage can be the foundation for courageous self-expression,” said Vevers. “Starting with the codes that define our house, we played with youthful proportions, color and novelty to create pieces that inspire a sense of possibility. ‘Wear Your Shine’ brings to life the spirit of the collection, as well as our belief that fashion can be a space for people to express themselves.”
