EMBRACE THE DEPTHS OF INTENSITY AND ELEGANCE WITH CHLOÉ S L’EAU DE PARFUM INTENSE
Created by a woman for women, Chloé is a Maison that is attuned to the world and driven by an ideal of harmony. Through introducing the Maison’s new fragrance Chloé L’Eau de Parfum Intense, Chloé women continue to manifest this philosophy as they strive together to build a radiant future, with grace, goodwill, and that feminine energy, with the power to lift others up in its trail.
L’Eau de Parfum Intense melds a sophisticated rose with abundant softwoods. It revisits Chloé’s iconic flower, the rose, which in this fragrance is nuanced, luxuriant, sensual, and more potent than ever – the symbol of strongly inspired Chloé femininity.
AN INTENSE CHLOÉ ROSE
The fragrance opens with vibrant, succulent raspberry notes that accentuate the sensuality of the rose, which then blossoms fully. The fragrance expresses every facet of the flower as though its scent had been captured at three different times of the day: it evokes at once the fresh morning rose, green and slightly crisp; the open midday rose, rich and deep; and the honeyed evening rose, with its creamy, gourmand accents. All these qualities are maximized to create a complex, luxuriant intensity.
A bouquet of warm, ambery softwoods then unfolds, each wood more concentrated than the last, nearly to the point of excess. Ambroxan lends its woody, musky, almost leather-like tonalities, Cashmeran offers its luxurious sensuality, and cedar enhances the character of this fragrance that embodies the freedom of the Chloé woman.
AN ICON, REINVENTED
“In 2008, it struck me that the rose would be the ideal flower to embody Chloé’s refined, fresh femininity. I decided to approach it symbolically, with a short, clear, understandable formula. This was uncommon at the time, and that is how it became the Maison’s olfactory signature,” explains Michel Almairac. “For Chloé L’Eau de Parfum Intense, we wanted to explore the rose’s strongest, most assertive facets and incorporate an overabundance of sophisticated woods to enhance its character.”
THE LOOK
For L’Eau de Parfum Intense, the Chloé fluted perfume bottle has been given a new look, now stamped with a sleek black and ecru label for an even more modern and refined style. The ribbon tied at the bottle’s neck has also taken on a new colour: a deep garnet, evoking the blooming flower that appears in the accompanying imagery.
WE ARE CHLOÉ
For Chloé L’Eau de Parfum Intense, director Neels Castillon presents an original campaign that captures the Maison’s sentiment and energy through four inspiring women who epitomise its values. The women, who represent a range of ages and backgrounds, are all beautiful, strong, and free.
The film’s imagery reflects the power of the collective, showing us how when women unite, they reveal their true selves, make their dreams reality, and turn their innate energy into a wind of freedom that lets life bloom anew…It is the expression of women’s instinctive, authentic power, in signature Chloé style.
We are Chloé. We blossom together.
