Directed by Mario Sorrenti, the new Chloé Eyewear campaign for Summer 2021 is an alluring expression of the “See with Optimism” concept unveiled in the previous seasonal campaign: an uplifting revelation uniting all women in a shared vision of strength and freedom.
Contemporary women appear liberated and confident, spontaneous and sophisticated. Their beauty emerges from a luminous and natural attitude, an air of ease and effortlessness that makes them walk with joy through the streets of the world.
