Burberry introduces the new Hero Eau De Parfum, the latest in the Burberry Hero journey. A powerful fragrance to awaken the hero within. The campaign presents a man in search of freedom and personal transformation — no longer held back bypreconceptions. The new Eau De Parfum is inspired by a sense of exploration with a centered sensibility. The scent features a trio of warm cedarwood oils as its signature base, culminating in a fresh and Iuminous crescendo.
The campaign captures the enigmatic and adventurous Adam Driver, the face of Burberry Hero, in the awe-inspiring beauty of the natural world. An embodiment of freedom, transformation, and masculine energy. Adam Driver’s energy exudes tender soulfulness, expressed by the presence of the horse, which in turn is a creature that represents strength.
