The BOSS brand is defined by four words: Be Your Own BOSS. This bold mantra continually inspires men and women everywhere to trust their instincts, take control of their destiny, and be their own BOSS in every role that they play.
February 2024 marks the arrival of two fiery new additions to the beloved BOSS The Scent collection: BOSS The Scent Elixir, in editions for him and for her. Both alluring fragrances are crafted with a potent concentration of 25%, bringing the senses to a climax with unbridled intensity and depth. These mesmerizing scents capture the seductive confidence and elegance of every BOSS.
A story of seduction
Highly concentrated reinterpretations of the original BOSS The Scent, the two Elixirs take the fragrance family – which represents the most seductive side of BOSS Fragrances – to heady new heights.
The passion that pulses through BOSS The Scent Elixir is channeled into a new campaign starring Jacob Elordi and Laura Harrier, acclaimed Hollywood actors and faces of the BOSS The Scent franchise. The powerful duo, drawn together by an all-consuming attraction, reflect burning chemistry – not only between themselves, but also between the enchanting new fragrances.
Burning intensity for him
BOSS The Scent Elixir for Him, created by perfumer Nelly Hachem-Ruiz, opens with a tantalizing burst of red-hot Pimento, which conjures a complex, spicy aroma full of provocative attitude. At the heart, a lively organic Lavandin absolute – sourced from Provence in the highest quality, via a green enfleurage process – instantly captivates with its vibrant energy. The sophisticated composition is enriched with a mellow, woody base of premium Caledonian Sandalwood.
Hypnotic allure for her
BOSS The Scent Elixir for Her, created by perfumer Louise Turner, instantly captivates, opening with a fresh flourish of Pink Peppercorn, along with fiery facets that amplify the fragrance’s allure. At the heart, edgy floral notes of Atropa Belladonna entice with a sense of mystery and excitement, leaving an intoxicating and subversive trail. The drydown drives the composition’s rich ambery accord – created with Ambrofix™, a highly powerful, biodegradable note – which conjures feelings of vibrancy, warmth, and after-dark sensuality.
Capturing the spirit of passionate nights
Encapsulating the seductive intensity of the scents within, the iconic BOSS The Scent flacons have been refreshed in sumptuous deep-red lacquered glass. Each bottle is topped with a logo-engraved, warm-gold cap – in a satin finish for him and a glossy finish for her – to mirror the gleaming metallic accents on the outer packaging.
Experience burning desire and awaken your senses with BOSS The Scent Elixir.
