This winter, two icons of German craftsmanship come together to bring warmth, style, and a touch of whimsy to the holiday season. Introducing BOSS x Steiff : an exclusive collaboration where BOSS’ signature elevated aesthetic meets the timeless charm of Steiff’s beloved teddy bears with the trademark “Button in Ear”.
At the heart of the uplifting capsule is a selection of men’s, women’s, and kids’ apparel in cozy materials in warm tones of cream and brown. From teddy-textured coats, jackets, hoodies, hats, and mittens to extra-soft shirts, T-shirts, sweatshirts, socks, and more, every piece is a stylish tribute to Steiff’s cuddly heritage. Iconic BOSS accessories and shoes—including the Ariell bag and the Gary sneakers—are reimagined with plush trims and rich fabrications for a luxurious, cozy feel.
The magic doesn’t stop there: the collection also features enchanting new iterations of Steiff’s iconic teddy bear, each a symbol of joy and nostalgia. There is one cream plush bear, one collectors’ bear in brown mohair, and one HUGO BOSS XP member-exclusive collectors’ bear in black mohair. Two teddy bear charms—one in black, and XP member- exclusive collectors’ style, and one in brown—make fun keyrings, or can be styled clipped onto bags.
“This collaboration is a true celebration of warmth, style, and timeless charm—a perfect match for the holiday season,” says Marco Falcioni, Creative Director at HUGO BOSS. “BOSS and Steiff share a deep commitment to exceptional craftsmanship and quality, making this partnership the perfect fit—the collection blends BOSS’ signature sophistication with Steiff’s playful, cozy aesthetic, sure to captivate fans of both brands and bring joy to the season.”
Frank Rheinboldt, CEO of Margarete Steiff GmbH, adds: “The collaboration between BOSS and Steiff unites the worlds of fashion and playfulness, with the iconic teddy bear at its heart. Steiff has always stood for a meticulous love of detail and plush animals made to last for generations.”
