Ahmed Seddiqi & Sons, the region’s leading retailer of luxury watches and jewellery, is proud to announce a new brand joining the portfolio, the Valenza-based Italian high jewellery brand, Picchiotti.
Founded in 1967, Picchiotti is known for exceptional one-of-a-kind jewellery with a unique and distinct style, characterised by remarkable high standards. Art and craft fuse with the long-inherited family tradition, going through and beyond time. An independent company, Picchiotti champions classically inspired artisan craftsmanship to best service its clientele, along with the world renowned Xpandable™ Collection, a revolutionary and innovative collection that ingeniously and invisibly solves a myriad of fit and comfort challenges. A vast array of bands and bangles smoothly fits all fingers and wrists, thanks to a ground-breaking hidden mechanism.
Capitalising on the enormous success of the Xpandable Collection, in 2023 Picchiotti launched the Reversible Xpandable™, a new line that allows bracelets and rings to expand and contract and adds the versatile element of reversibility, creating two designs in one. The new bracelets and rings can easily be flipped over while on the wrist or finger to reveal a different design. Reversible Xpandable necklaces, and earrings are also available.
The addition of Picchiotti to the Ahmed Seddiqi & Sons portfolio, which includes over 80 watches & jewellery brands, is set to further enhance the offering with new and elevated options for its clientele. In the upcoming months, Picchiotti will mark its debut showcase at the Ahmed Seddiqi & Sons boutique in Dubai Mall and Wafi City.
This partnership promises an alignment of curating timeless luxury, craftmanship and innovation in design. Jewellery enthusiasts and novices can anticipate an unparalleled retail experience as the Italian brand’s exquisite creations make their way into the UAE with Ahmed Seddiqi & Sons.
