In celebration of KSA National Day, adidas has collaborated with Jeddah-based Artist, Bayan Yasien, to create an illustration that celebrates the new vision of KSA.
Following the government’s theme for 2023, Bayan’s illustration features a number of cultural symbols throughout The Kingdom while highlighting the phrase “ نحلم ونحقق” or “we dream and achieve”. Telling the story of three different athletes with a passion for sports, the illustration showcases how they turned their dreams into reality, reflecting the country’s vision.
The artwork will be displayed in over 50 stores nationwide until September 24th for visitors to enjoy during this festive period.
Additionally, from September 14-24 customers visiting The MKRLAB in either Nakheel Mall in Riyadh or Mall of Arabia in Jeddah will be able to get a complimentary customization of the illustration printed onto any purchased item in-store.
Bayan has made a name for herself in recent years as one of the regions most talented emerging artists. Collaborating with the likes of Tiffany & Co, Bobbi Brown, and Faces Beauty her world revolves around capturing the beauty and complexity of her culture.
Finding inspiration in her everyday life and family, Bayan have been passionate about illustrating for the past 10 years and continues to create art every day.