Casa Brunello Cucinelli had the distinct pleasure of introducing its two new fragrances at the Leonardo da Vinci National Science and Technology Museum on March 28. The scents, inspired by Brunello Cucinelli’s much-loved homeland of Umbria, serve as sophisticated ambassadors of the culture of beauty and craft at Brunello Cucinelli’s Casa di Moda.
Crafted with the brand’s attention to sustainability, the perfumes are ephemeral reminders of their inspiration – Umbria’s landscape of softly rolling hills picked out with tall and elegant cypresses, the long history of its tiny villages, a taste for mediaeval art, the spirituality and force of ideals.
The women’s fragrance, created in collaboration with Daphné Bugey, has notes of sweet chestnut, citrus, pink pepper and prestige woods. Olivier Cresp lends his touch to the men’s fragrance, which offers cypress harmoniously balanced by spicy juniper and other refined ingredients such as angelica, black pepper, clary sage and ginger.
Of the collaboration, Brunello Cucinelli said that he was “particularly glad to be announcing this new production, which adds two perfumes, one for women and one for men, to the line of elegance of our Casa di Moda.” He added that the idea for a fragrance line was inspired by a dear friend, and to “consider how long perfumes have fascinated women and men and accompanied them through life, from the antiquity of the east to the modernity of the west. I like to think that a fragrance, used in moderation, is like a caress: along with trust, it gives someone a vision of the world, in colour”.