From beauty magic to beauty tech and so much more, Bella is just as obsessed as I am with breaking boundaries and transcending the real and virtual worlds – and I cannot wait to share with you all the extraordinary, magical moments we have in store!”
Charlotte Tilbury MBE, Founder, Chairman and Chief Creative Officer of Charlotte Tilbury Beauty
Charlotte Tilbury MBE announces Bella Hadid as her latest beauty muse. Bella joins Charlotte’s star-studded line-up of beauty muses – from the worlds of fashion to film – including Kate Moss, Lily James, Michaela Jae Rodriguez, Jourdan Dunn and Han So Hee.
Charlotte and Bella’s unique partnership will create un-paralleled cultural resonance and global influence, reaching new audiences with headline-creating beauty MAGIC! The combination of two creatives who lead from the future with powerful positivity, and share a love for building and empowering a beauty community around the world, will unlock confidence and create opportunity for everyone, everywhere.
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Harnessing the power of Charlotte Tilbury’s beauty-tech platforms and Bella’s leadership in digital spaces, their partnership will inspire stand-out product and digital beauty innovations, iconic campaigns, original content creation and disruptive global moments in the brand’s 10th anniversary year.
Charlotte Tilbury Beauty is famous for creating easy-to-use and easy-to-choose beauty looks, delivering a complete beauty wardrobe for everyone, everywhere – and Bella is the perfect beauty muse to bring those looks to life. She is this generation’s supermodel icon, forever forward-thinking and applying her unique vision to all of her creative projects.
Charlotte Tilbury MBE on Bella Hadid:
I’ve always loved and admired Bella and when we were together in New York at the Prince’s Trust Gala last year we both knew we HAD to do something magical together! Our creative connection and energy is extraordinary and exciting – it is truly a meeting of minds and souls! I’m so thrilled that we got to shoot our very first campaign together in London, earlier this month.
On set, Bella is utterly mesmerising – she looks so beautiful and confident from every angle – I just couldn’t take my eyes off her! She is the most incredible professional, a true creative collaborator and she is just pure joy and fun to be around, we all adored her energy!
I have always been on a mission to empower everyone, everywhere – to unlock their inner confidence to make their dreams come true! I love that Bella shares this belief – she is a pioneer for positive change and puts her whole heart into everything she does. Bella understands the power of make-up to create confidence and together we want to inspire everyone around the world to feel the same – because when you feel your most beautiful and confident you can conquer your world and make your dreams come true.
Bella Hadid on Charlotte Tilbury MBE:
I have admired Charlotte for years, she is a true creative force and we both share a passion for empowering confidence and creating a meaningful beauty community. When I saw Charlotte at the Prince’s Trust Gala last year I remember she was standing up dancing at the table right next to mine (when nobody else was!) and I knew then she would be my new dance partner! She is such a divine light in how she works and connects with people. The universe wanted us to be together that night, and look where we are now!
I’ve always been genuinely obsessed with all of Charlotte’s innovations, they are so easy to use and have the most incredible results. It’s so important for me to be able to trust my make-up, and I know the quality and technology of Charlotte’s formulas means that I can look and feel my most confident self, from red carpets to fashion shows, to shoots. Her products are forever part of my everyday makeup routine, whether I’m working or off-duty they really are my confidence-boosting kit. I can instantly see the difference they make on my skin and they allow me to glow and grow from within! I just love them all, it’s why I wanted to partner with Charlotte – I just can’t wait to create ground-breaking makeup magic together!
Bella Hadid on Sofia Tilbury:
I fell in love with Sofia, from the moment we met! The looks that Sofia has created for me over the last few years have always made me feel my most beautiful, confident self – at some of the most important moments in my career. Whenever I work with her for an event or red carpet, she makes me feel beautiful, not only on the outside but from within too. I’m so inspired by her true love for the art of makeup, and for the power of how you can feel when you’re wearing it.
Brand Muse & Artistry Director Sofia Tilbury on Bella Hadid:
“It is always such an honour to work with Bella – she has the most incredible, warm, positive energy, and we have so much fun working together on red carpets all over the world. Bella truly loves makeup and knows how to use it to unlock confidence, embody a character and express her creativity and individuality. Bella has always been a friend of the brand, and I am so excited about our new partnership!
We’ve worked together many times on red carpets and at events, but I loved creating this golden, glowing look for Bella, when she was accepting an award for her Mental Health Advocacy at the Golden Heart Awards last year. She is such an inspiration, using her platform to raise awareness for such an important cause.
Bella loves a lifted look, so after creating a radiant, skin-like base with a blend of Beautiful Skin Foundation and the Beauty Light Wand in Spotlight, I used two shades of Beautiful Skin Radiant Concealer, to bounce the light for that ‘snatched’ effect! I then set everything in place with Bella’s favourite – the finely milled, soft-focusing Airbrush Flawless Finish Powder, pressing over the top of the concealer for a flawless, lifted, airbrushed look.
For Bella’s golden smokey eye, I started with the Super Nudes Easy Eye Palette to contour the eye shape, then pressed the Hypnotising Pop Shot in Sunlit Diamond on the centre of her lids for a glowing pop of shimmer.We used Beautiful Skin Sun-Kissed Glow Bronzer and the Beauty Light Wand in Spotlight to define and highlight her cheekbones, and accentuate that lifted, glowing look!
To finish, we wanted something fresh and classic, so I started by lining Bella’s lips with the Lip Cheat in Iconic Nude and topped with the Lip Lustre in Ibiza Nights for a luxe, sheer-shimmer pout.
She looked absolutely incredible, with bronzed glowing skin and a sophisticated nude gloss lip. I loved seeing the full look come together with her sleek bun and gorgeous, golden Michael Kors dress!”
I can’t wait to see what magic we will create together in the future!