A legacy of astonishment
Launched in 2015 as a unique piece, Billionaire, first of the name, was an unheard-of timepiece. Created as a bespoke project, it had taken several years to craft. Finding, sorting, cutting, prepping its 239 emerald-cut diamonds was an enterprise of incredible proportions, as was its price of USD 18 million. Setting them on the case, crown and bracelet in an array so tight they became sheer light set Jacob & Co. in a class of its own. Its signature skeleton tourbillon movement of extremely fine proportions gave it a special place at the very top of the watchmaking foodchain. Billionaire garnered immense and international attention and esteem, prompting Jacob & Co. to make a second unique piece.
With 424 diamonds totaling 161 ct, Billionaire II took the initial concept even further by showing Jacob & Co.’s unique expertise in selecting and telling a story with gem-setting language. Its movement ended up under a particular spotlight as its filigree structure was set with 57 baguette-cut diamonds, another unprecedented feat. This paved the way for Billionaire III, whose 714 white baguette-cut diamonds gave way to a limited edition of 18 pieces. Billionaire III Diamonds and Rubies opened yet another door in the collection’s repertoire with a flange, movement and crown set with a total of 134 rubies. This unique piece introduced a hint of color in the hugely successful series.
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Jacob & Co. then explored the vast possibilities offered by the most prestigious cuts available. In 2021, Billionaire Ashoka introduced the esoteric namesake cut to a wide audience, which discovered how demanding this cut actually is, the larger size of diamonds it requires and the incredible light it emits. After this unique piece, Jacob & Co. created the Billionaire Ashoka Smaller, a limited edition of 18 with a more diminutive case and bracelet, 480 Ashoka-cut diamonds for a total of over 100 ct.