All their looks are iconic and each of their appearances are captivating. Britney, Madonna, Beyoncé, Christina, or Jennifer are idols of the 2000’s who still inspire us today. For the SS23 collection, Maje plays with their styles, attitudes boldness to create a strong and assertive campaign.
POSE LIKE AN ICON
The hypnotic look, the strong and exaggerated attitude, and the assumed style; being an icon is a way of posing, of thinking, of dressing and of being, who makes fun of comments and plays with clichés to seduce the entire world and conquer the universe.
These icons are more famous than the statures and taller than any building in Dubai or in the USA. References of style and emblems or pop culture, they are everywhere. Their legend crosses oceans and borders. While some people’s eyes are fixed on the stars, icons take over planet Earth.